šļøš«£ How Bad Reviews (Almost) Destroyed Me
š When the Stars Don't Align
There is a villain in every good story.
Britney had Christina. Whitney had Bobby. Beethoven had Napoleon.
And me? I have three bad reviews.
Despite thousands of glowing reviews of the Turkish Coffee Room, the occasional rogue comment still presses my soul through a fine Turkish grind.
Why? Because I love people. My work depends on that sacred connection ā like seeing the future flicker in someoneās eyes as the espresso vacuums away their blues.
And if that connection is disrupted, I spiral. Deep into the valley of overpriced incense sticks and moody playlists (get away from me, Thom Yorke).
Today, I present you a few that I still recite under my breath like ancient curses.
Because sometimes, the only way out of the void is to face the brew.
Honeybrew that is. Hell yea.
š§ 1. The South African Troll
Last week, Iām brewing coffee for my wife, feeling proud like a dog with a fresh bone under its pearly whites, when bamāa new Facebook review lands:
"A very bad experience."
My heart drops. My rat tail curls.
Except... Iāve never seen this name. And Iād remember, because male guests are rare (15% max, though theyāve increased in the last year, interestingly).
A click on his avatar revealed that he posted the same review for safari tours in Africa, massage parlors in Switzerland, and innocent fortune tellers in Morocco.
An algorithmic monster in a Gucci trench coat. I took a deep breath. And said, ādonāt take the baitā.
Luckily, Mark Zuckerberg removed the review. But for 24 hours, I wandered NYC like a stoned bumblebee, wondering if Iād unintentionally offended a South African demigod, or something.
Letās listen to some Black Coffee.
š 2. The Psychic Bunny Lady from Zoom
During the pandemic, Turkish Coffee Room went viral and got featured on CNN. (Yes, Iām still bragging.)
One night, after a fiery 10-person Zoom session, a quiet Korean girl asked to show us her bunny. Magical. Adorable. We oo-hed. We aa-hed.
The next day? A one-star review from the bunny flasher.
Just three words: "Just for fun".
I spiraled. āHow could it be?ā.
I panic-ate hummus on my parentsā lawn and stared at the sky for a whole week.
But would you believe it? A Google deep dive revealed she was also⦠a psycho. Excuse me ā psychic!
And with a history of one-star reviews in her wake.
Professional jealousy? Mental illness?
I honestly couldnāt pet a rabbit for a whole year.
šØš“ 3. The Latina Barista With a Sista
Back in 2018, Turkish Coffee Room didnāt even have a name. It was just: come over, drink coffee, get your fortune read. (Thank you, Airbnb Experiences.)
That day it was two Colombian sisters and another guest. We laughed. We bonded.
I thoughtāmagic.
Then came her review:
"It was just OK", 2 stars.
I was utterly crushed. I even bought a Starbucks to console myself.
Then I realizedāshe worked at Starbucks, and dutifully tossed the cup.
But hadnāt we connected? Was it the bra on the ceiling fan from the night before? I mean, it was my bachelor era after all. Perhaps I should have endeavored to create a more comfortable atmosphere for my guest. Maybe, I was new to this ārunning a businessā thing. How could I have predicted that it was going to be my bread and butter in a few years?
Oh wait, thatās my job.
āļø Honeylujah
Leonard Cohen once said:
"Thereās torture, and thereās killing, and thereās all my bad reviews."
Same, Lenny. Same.
As you may infer by now, bad reviews donāt just stingāthey haunt. Especially when youāre already low. One poorly timed comment can feel like a cosmic bitch slap from a Latina barista.
Years ago, while living in Danville, PA, saving to return to NYC, I applied to work at a new restaurant. Met the wife. Saw the chef husband in the back.
Six months later? The restaurant shuttered and he took his life. True story.
Bad reviews arenāt just feedback. They can be soul-crushers. And when your art is your heart? Those words cut deep.
So before leaving a review. I beg you to think twice.
But just for me.
I kid, I kid. For everyone.
š® The Fortune-Tellerās Dilemma
Come to think of it, Turkish coffee reading is no different from a bad review.
Itās truth telling. But gentle truth.
Honest, yes, but never cruel. Thatās why itās an art beyond clairvoyance.
Because one unkind prediction or review can ruin someoneās day.
Or worse.
I am well aware.
So I try. I evolve. Today, each coffee ceremony takes four hours to prepare.
Candles lit. Space cleansed. No rogue socks or bras hanging from the ceiling. We went from Turkish frat house, to a lavish New York Times blessed cosmic bee hive!
Because guess what?
Every hero needs a villain.
Every fortune needs a twist.
ā¦
Actually, just leave a nice review, ok? Thank you.
āDr. Honeybrew š
Your neighborhood fortune teller, spiritual anarchist, and highly sensitive Turkish man.
ā TL;DR (Too Long; Drink Raki)
āļø Bad reviews hurtāeven from trolls, or jealous psychics.
𩼠They sting because I care.
š° One girl showed me her bunny. Then destroyed me.
š Another laughed in my home, then gave 2 stars.
š§āāļø Fortune-telling is a wirewalk between honesty and empathy.
šæ But Iāve grown. The ceremonies are stronger. The cups are fuller. And Iām still hereācaffeinated and un-cancelled.